We’re all aware that hiring managers are checking the Facebook page of prospective employees for any negative or embarrassing information, but it’s growing easier to evaluate existing employees’ intellectual contributions, as social networking expands both on the Web and inside organizations.
Most of us are familiar with the restaurant ratings on sites like www.yelp.com. As annoying as I find the misspelled words, sloppy grammar and evident poor taste of the customers writing in, I’ve developed the habit of checking Yelp before I book my table.
A recent Financial Times article by social software expert Paul Pluschell points out that as individuals contribute more on line, astute researchers can search, compile and evaluate their thinking and modes of expression. Pluschell writes:
“Online reputations are now easier to calculate, and they are being used to improve the distribution and consumption of information online.
“The generation and benefits of online reputations are not limited to social media on the web. Inside large enterprises with thousands of geographically dispersed employees, it can be surprisingly hard to know who provides input of consistently high value.”
Pluschell goes on to quote another expert.
“Gary Hamel, a Visiting Professor at the London Business School, sees this changing. At the recent World Business Forum in New York, he stated: ‘In the next few years, it will be possible to attach a leadership score to any employee.’”
This is not just theory; it’s happening where I work.
· Online idea forums are running inside both the State Department and CSC networks (not on the public Web). On these electronic suggestion boxes, you can see the names of contributors and judge their value for yourself. Most allow comment and some invite other employees to vote for the best ideas.
· I recommend and am recommended on LinkedIn.com , where you can see my “official” profile plus comments I make on discussion groups. Same on GovLoop.
· The State Department is considering the establishment of an internal social network that could allow users to build their own profiles and build their own personal groups. This would be on top of its already robust Diplopedia wiki and function-based communities. CSC already has a beta social networking site running inside its private network.
Over the next few years, active thinkers and people who take time to write down their thoughts will build “corridor reputations” in these places. Then it will be up to management to determine whether that translates into their next promotion.